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The State of the Online Retail Marketplace

Report Also Features Sales Data for The Top 50 Online Music Gear Sellers

Bar chart showing online sales growth

The world’s 50 largest online music product retailers bucked global market trends in 2024, posting modest revenue gains despite sagging consumer demand. Global music products sales trended down in the mid-single digits in 2024, while aggregate revenues for the Top 50 online sellers advanced 0.8% to $6.40 billion, compared with $6.34 billion in 2023. The outperformance underscores the growing consumer preference for bypassing physical stores and purchasing online.

Over the past decade, the growth of online sales has outpaced the industry and redefined the way music products are marketed and sold. Despite the heady growth, major competitive challenges remain for online sellers. The five years of data in this report provide insights into the future of online sales, ranking of the top sellers by revenue, growth rates, and productivity. In 2024, online sales accounted for close to 50% of total industry revenues.

Will the growth continue? Is the online space poised for consolidation, and who are the potential winners and losers? These are just a few of the critical issues addressed in this unique report:

How have online retailers redefined how music products are sold? In this report on the state of e-commerce in the music industry, we provide a list of the world’s top 50 music retailing websites ranked by dollar volume. In total, this group of web retailers accounts for nearly 50% of the industry’s total volume. The report includes 5 years of sales data, employee counts, products sold, and complete contact information.

Data is presented in PDF format with supporting Excel files.

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